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Showing posts from December, 2022

Three methods to measure the return on capital on your digital media promotions

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It is ultimately your company's decision to select the modes of calculating the returns on capital as per its objectives. These objectives could vary from accumulating revenues and offering an exceptional experience to customers to creating brand recall. That's why the procedure for measuring the returns does not employ income or revenues at the beginning and rather uses the value. For instance, a prominent study indicates that one of the most recommended metrics by  digital marketing companies in Australia  to check performance is customer engagement, as it is used by more than 30% of businesspersons. In contrast, less than 20% of individuals employ the conversion method, which implies it stands at the fourth position. Unlike user attention, conversions hold a clearly visible dollar price with them. But the same study revealed that more than 30% of individuals believe that engagement and brand recall is the most useful metric. You will discover an SEO professional offering con

Ten reasons why you should opt for eCommerce development services

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Ecommerce website development   services are the lifeblood of any company planning to start its service-based platform. These services take care of end-to-end development and maintenance and provide lovely online portals that enable companies to attract more customers through a user-friendly interface along with flawless & smooth support. They ensure a robust platform that focuses on ease of users in addition to reliability and maximal uptime. What other benefits are provided by these companies? Let's discuss this in the upcoming paragraphs. Explore New Markets   One of the advantages of web development platforms is that they help companies tap into other markets apart from their operating location. For example, the offline store you are operating would get queries only from local customers. But with an established online portal, your new customer could be from outside your country and order from you by contacting you online. You cannot reap this benefit with your offline