Three methods to measure the return on capital on your digital media promotions
It is ultimately your company's decision to select the modes of calculating the returns on capital as per its objectives. These objectives could vary from accumulating revenues and offering an exceptional experience to customers to creating brand recall. That's why the procedure for measuring the returns does not employ income or revenues at the beginning and rather uses the value. For instance, a prominent study indicates that one of the most recommended metrics by digital marketing companies in Australia to check performance is customer engagement, as it is used by more than 30% of businesspersons. In contrast, less than 20% of individuals employ the conversion method, which implies it stands at the fourth position. Unlike user attention, conversions hold a clearly visible dollar price with them. But the same study revealed that more than 30% of individuals believe that engagement and brand recall is the most useful metric. You will discover an SEO professional offering co...